Monday, February 10, 2014

A wedding cake walk

When planning a wedding, there are countless checklists available to help you navigate the many decisions to be made.  Selecting a celebration cake doesn't have to be difficult and can actually be fun if the happy couple follow a few simple steps.

1) Gather ideas early.  If you don't know exactly what you want, consider your wedding theme or style. Whether you're aiming for rustic romance or formal elegance, using Pinterest is a great way to get your thoughts together.  Take into consideration your colors, traditions, tastes and personal style.  A wedding cake should represent you and your groom.  And it doesn't have to be cake.  It can be cupcakes, a dessert table or a combination of all!  Keep photos of your selections to show your baker during the consultation and tasting.  This makes it easy to visually share what you like and elements to eliminate--allowing your to create a personalized focal point for your event.  If you don't have a direction for the cake, ask your baker for suggestions.  An intuitive vendor can recommend ideas based on the other details of your planning.

2) Determine your budget.  Wedding cakes start normally start at $4 per serving for a basic buttercream-covered cake.  Since fondant-covered cakes also have buttercream beneath the fondant layer, they cost more.  Realize this cost reflects the artistry and infrastructure of creating a cake--accounting for not only what you see and taste but what you don't see, the "bones" that ensure the cake stands tall.  A good starting point for budgeting is $5 per serving depending on the level of detail and decorations.  Be sure to ask if the quoted price includes delivery, set up, and taxes.  Delivering and setting up a delicate wedding cake can be a precarious undertaking that requires a skilled professional.

3) Once you know your wedding date and venue location, start looking for a baker.  There are a limited number of bakers who specialize in weddings, with a limited number of slots available.  In 2012, according to The Wedding Report, there were more than 2,000 weddings in the Washington, D.C., area.  That means 2,000 brides were looking for cakes.  Since most of those weddings were held on one of the 52 Saturdays during the year, an average of 40 brides were competing for a baker on the same day--even more during peak wedding season!

4) Research your baker.  Check out bakery websites as well as Facebook and Pinterest pages to see examples of work.  Pay attention to the details of their artistry and reviews of previous clients.  If you don't know where to start--let them come to you by using an online service like, where bakers compete with bids to accommodate your request.  When you find someone you like, schedule a tasting.  Many bakers will charge for this service but deduct the amount if you book them for your wedding.  During the tasting, show them the photos of what you like and ask if they can create your cake.  

5) Book!  In order to reserve your date, a deposit up to 50 percent is normally expected.  Once a contract is signed, check "Find a baker" off your list and relax.

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